Celebrity beverage brands are having a moment in Hollywood right now, and Tom Holland is the latest to launch one – but it’s probably not what you’ve expected. In the sea of tequila and whiskey celebrity brands, the Spider-Man star decided to go down a different route with a non-alcoholic beer brand Bero.
The launch of Bero is inspired by Holland’s own sobriety journey. He took part in the “dry January” challenge in 2022 and never looked back after noticing how much better and healthier he felt after getting alcohol out of his system.
Bero’s press release describes this beverage as “an invitation to experiencing life’s richness, fully, and without holding back”, and Holland believes it can be enjoyed by everyone, whether they’re sober-curios or not.
“This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest. BERO delivers the taste and experience of a great brew, and never asks you to settle for less,” Holland said in a statement.
Bero’s first drop includes three brand new flavors, describes as “equally familiar and completely new” – the lager-style brew Kingston Golden Pils, the Edge Hill Hazy IPA with a playful and tropical finish, and light and refreshing Noon Wheat, which offers a touch of sweetness.
