What would you pay for a custom-made cookie? NYC-based baker and cookie artist Grace Gaylord sells her cookies for up to $10 per piece and some people think it’s too much. What do you think?
Gaylord uses food coloring and glitter to decorate her adorable cookies. She promotes her work on social networks like Instagram and TikTok. Having a big audience always leads to some unwanted comments, and in this case, the baker was critiqued for charging too much for her work. She shared a video explaining the process that forms the price, so it’s finally clear why her cookies cost that much.
“The three biggest misconceptions surrounding this video: I sell my cookies (I do not; I am a content creator); the $10 price was for the emoji cookie in the viral video (it was not: it was for the mermaid tail cookie in the video it was responding to); and that I was quoting my actual salary (the answer was all a hypothetical scenario),” the baker revealed in an interview with Bored Panda.
@thegracefulbaker Reply to @petalcheek let’s break this down… #cookies #decorate #oddlysatisfying #icing #smallbusinesstiktok #learnontiktok
♬ Monkeys Spinning Monkeys – Kevin MacLeod
As it turns out, she formed the price based on the calculation of the salary she’d need to have in order to live in New York City if selling cookies was her full-time job. Broken down like that, we see that her hourly rate is not huge and that she also has to invest in the materials for every batch. And if you want to get artistically made custom cookies, they come with a cost.
